20 May 2023

World Whisky Day 2016 – Twitter roundup


World Whisky Day is an open and inclusive global celebration of whisky, and one of the easiest ways to get involved in the festivities is through social media. Thousands joined the party online this year, with more than 14,000 uses of #WorldWhiskyDay with an estimated reach of over 34 million.

Scotland’s First Minister Nicola Sturgeon was among those who tweeted their support, saying: “Happy #WorldWhiskyDay – enjoy a dram in support of a great Scottish industry!” Canadian supermodel and fashion designer Coco Rocha also raised a glass of Scotch in Bangalore, India with actors Randeep Hooda, Mandira Bedi and Dino Morea.

With 2,100 favourites, one of the most popular tweets of the day came from actor Sam Heughan, the leading man of TV drama Outlander which enjoys a huge cult following in the States. Whisky fans and bloggers likewise got involved in the conversation. Scotch Trooper, known for combining his love of Star Wars and whisky, put together a montage of his best images in tribute to the day.

Here is a selection of the tweets we loved.

Did we miss a good one?
Let us know!