Powers Celebrates World Whisky Day

Joe Magowan’s love affair with Irish whiskey began almost a decade ago, when a part-time job set him on a path of discovery into the wonderful world of Irish whiskey.

From craft beer and brewing to fine wines, spirits and distilling, Joe became a self-taught connoisseur of all things craft – learning to brew his own beer, attending whiskey tasting sessions and soaking up all the knowledge he could. Whiskey is where his real passion lies, and so he is at home at Dillon Bass as Irish Whiskey Ambassador. He can be described as a walking embodiment of the Powers brand motto ‘With Knowledge Comes Powers’, as over the years Joe has tasted every variety you can think of. He loves nothing more than sharing his whiskey wisdom.