17 May 2025
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Cookie Policy


The World Whisky Day LTD (“we / us / our”) website (“Site”) uses cookies in order to personalise and improve the experience of each user. The following Cookie Policy outlines information on the type of cookies we use and the purposes for which we use them. It should be considered alongside our Privacy Policy.

By using our Site, you confirm that you accept this Cookie Policy and agree to our use of the cookies referred to herein. If you do not agree to this Cookie Policy, you must not use our Site.

What is a Cookie?

A cookie is a small file of letters and numbers which is stored on the browser or hard drive of a user’s computer / device. They are used by websites to collect basic information on users and to analyse the way in which the website is used. They are usually used to allow websites to recognise a user on subsequent visits, provide a more personalised experience and to identify and sort any problems or issues with the website.

The Cookies We Use

We use the following cookies on our Site:

__cfduid – We use Cloudflare to ensure our site is accessible from around the world even when traffic is very high. This cookie is used by the Cloudflare system to distinguish between devices in order that the correct level of security can be applied. For example this prevents security challenge questions appearing repeatedly when a trusted computer accesses our site from the same network as non-trusted devices.

bp-activity-oldestpage – This cookie is used by the BuddyPress plugin to manage the navigation of the site and expires when the browsing session ends.

_ga – We use Google Analytics to understand what content people are reading on our site. This cookie is used to distinguish visitors and sessions and expires after 2 years.

_gat – We use Google Analytics to understand what content people are reading on our site. This cookie expires after a minute and is used to control the rate of requests sent to Google from our website.

_gid – We use Google Analytics to understand what content people are reading on our site. This cookie expires after 24 hours and is used to distinguish visitors and sessions.

MCPopupClosed – This lets us know when a visitor has seen and dismissed our newsletter popup so we don’t show it repeatedly. It expires after 1 year.

Strictly Necessary Cookies – These cookies are essential to navigate around and use any feature of our Site.
Analytical / Performance Cookies – These cookies collect anonymous information about you in respect of your use of our Site in order to identify any problems or issues with our Site and to improve its operation.
Functionality Cookies – These cookies recognise you and your preferences when you return to our Site in order to personalise your use of it.
Such cookies may be:

Persistent Cookies – cookies which are activated each time you visit our Site and which remain on your computer/device for a set period of time, which may be specified in that particular cookie; or
Session Cookies – cookies which are temporary and are deleted when you close your browser window.
Except for Strictly Necessary Cookies, cookies will usually have a default 30 day life span. However, cookie settings can vary depending on the cookie in question and on your browser settings. Therefore, you should always make yourself aware of the appropriate life span of each cookie in relation to your browser before you accept that such cookie will be used.

Whilst Strictly Necessary Cookies may be used without your permission, by agreeing to this policy you acknowledge and agree that we World Whisky Day LTD use Analytical / Performance Cookies and Functionality Cookies when you use our Site.

For the avoidance of doubt, the cookies we use do not provide us with access to your computer or supply us with any other information about you, except such information which you have chosen to share with us.

To find out more about cookies, visit allaboutcookies.org.

Marketing cookies

We also use third party advertisements to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

DoubleClick DART cookies
We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (“interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Las Vegas, you may see Las Vegas hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers. You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx

Blocking Cookies

Most browsers will accept cookies automatically. However, you have the option to block cookies by altering the relevant setting on your browser. This can refuse all or some cookies, erase cookies or prevent automatic acceptance of cookies.

If you use your browser settings to block all cookies (including Strictly Necessary or “Essential” cookies) you may not be able to access all or parts of our Site.

Changing your preferences

Changes to this Policy

We reserve the right to make changes to this Cookie Policy at any time. Any such changes will be posted on this webpage. Please check this webpage frequently to ensure that you are happy with any such changes. You will be bound by terms contained in the Cookie Policy which is in force at the time when you visit our Site.