How can I take part?

Enjoying a dram on World Whisky Day

Want to raise a dram and join thousands of people around the globe in celebrating World Whisky Day this year? Then why not set up your very own World Whisky Day event?

World Whisky Day events are free and easy to set up, and require nothing more than some good company as well as some good whisky. Public or private, every registered event is published on the listings page World Whisky Day website, accompanied by a title, a description and a picture. Once registered you’ll become an official Event Champion, with access to free downloadable promotional material.

So whether you’re looking to raise a quiet dram with gran or completely transform your bar to mark the day, follow this guide on how to set up and host your very own World Whisky Day event and get set to celebrate with the world.

Parties and Social Gatherings

At heart, this is what World Whisky Day is all about: getting together with friends and family, and appreciating one of life’s great pleasures. Such an occasion needn’t be lavish – perhaps you simply want to raise a dram with a loved one and reminisce, or host a house party with some good friends, in which case all you’ll need is nothing more than the people and the whisky. Snacks never go amiss – the usual fare or, should you be feeling particularly adventurous, matching canapés for your whisky. You could even light up the BBQ, or if you’re particularly gifted on the culinary front how about throwing a whisky-themed dinner? Cigar and whisky pairing is another popular theme. Really, if you’ve got the passion, the possibilities are endless.

Shops, Distilleries and Appreciation Societies

Whisky shops make great World Whisky Day venues. They provide the perfect opportunity for revellers (tourists, students, appreciation societies etc.) to sample a great ranges of whiskies. Regional tasting tours are particularly popular, as are chocolate or cheese and whisky pairings. It’s also a fantastic chance for shops to offer exclusive discounts on particular products to attendees. Distilleries, too, can join in, with many all over the world already running special World Whisky Day tours, offering exclusive tastings on the day in addition to their own shop discounts, and even revealing new products. Visitors should have the opportunity to meet the people that make their favourite dram.

Pouring a dram or two

Bars, Restaurants and Tourist Attractions

There’s no better place to celebrate World Whisky Day than where it all began, though: at the bar. Every year and all over the globe, bars, restaurants and hotels celebrate World Whisky Day in all manner of fashions – from tastings at independent whisky rooms right through to multi-course whisky-themed dinners at renowned hotels. There’s going to be planning involved, but it’s certainly worth the effort. Whole ranges of whisky are already available to attendees, and it’s a chance for brands to get involved directly by sending ambassadors to big events at which they can host specialist tastings and stalls. Master classes are also a great way to engage with crowds, as well as prize giving, food pairing and live music. Tourist attractions, too, are welcome on board, with many already running exclusive and exciting World Whisky Day events.

If you’re hosting an event at your bar, why not offer our 2016 signature cocktail. Watch Steve Cooney prepare it below.

Join the Conversation

Everyone involved in World Whisky Day can be a part of the social media buzz, so if you’re hosting or attending an event then head over to our Twitter and Facebook pages and get talking about your event.

Feel free to have a look through our current event registrations here for inspiration in planning your event.

If you require any more information at all, don’t hesitate to contact us directly at [email protected].

So what are you waiting for? If you’re ready to register an event then click here and sign up for free. Looking forward to raising a dram with you on the day.